Serum, verified by celebrities

Every serum a celebrity has named on record, ranked by how many use it — counting only mentions with no paid brand relationship. Paid ties are disclosed and listed separately. Each entry links to the verbatim quote and its primary source.

55 products · 41 named independently by a celebrity. See the all-category ranking →

1
iS Clinical

Hydra-Cool Serum

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
Find it on Amazon ↗
2
iS Clinical

Pro-Heal Serum Advance+

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
  • Dua Lipa — Vogue Beauty Secrets · 2024 · 1:05
    "Pro-Heal Serum by iS Clinical. I really like it. It's got vitamin C in it."
    source →
  • Millie Bobby Brown — Vogue Beauty Secrets · 2024 · 1:03
    "I'm gonna do the Pro-Heal Serum because I wear a lot of makeup when I'm filming."
    source →
  • Suki Waterhouse — Into The Gloss · 2025
    I love wearing the Active serum at night and Pro-Heal serum during the day.
    source →
Find it on Amazon ↗
3
iS Clinical

Active Serum

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
Find it on Amazon ↗
4
SkinCeuticals

C E Ferulic Serum

1 celebrity named it — unpaid +1 with a disclosed brand tie
See the 1 verbatim quote & source
  • Sydney Sweeney — Vogue Beauty Secrets · January 2022 · 1:09
    "After I wash my face, I always put a serum on… I use the SkinCeuticals C E Ferulic Serum."
    source →
Find it on Amazon ↗
5
Dr. Barbara Sturm

Hyaluronic Serum

1 celebrity named it — unpaid +1 with a disclosed brand tie
See the 1 verbatim quote & source
  • Kourtney Kardashian — Vogue Beauty Secrets · 2020 · 3:28
    "Barbara Sturm Hyaluronic Serum is one of my most favorite products. I use it day and night."
    source →
Find it on Amazon ↗
6
Rhode Skin

Peptide Glazing Fluid

1 celebrity named it — unpaid +1 with a disclosed brand tie
See the 1 verbatim quote & source
  • Alexandra Leclerc — Vogue Australia Morning Routine · 2025 · 0:26
    "So then I apply my Glazing Fluid. I don't need to put too much of that product because with the Glazing Milk, it's already quite hydrated."
    source →
Find it on Amazon ↗
7
Derm Institute

Anti-Oxidant Hydration Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camille Rowe — Into The Gloss · 2017
    This Derm Institute Anti-Oxidant Serum I just got, and I'm really into it.
    source →
Find it on Amazon ↗
8
Drunk Elephant

B-Hydra Intensive Hydration Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Cynthia Erivo — Vogue Beauty Secrets · 2021 · 3:25
    "The last thing, B-Hydra by Drunk Elephant goes a long, long way."
    source →
Find it on Amazon ↗
9
Sisley Paris

Black Rose Precious Face Oil

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
10
Paula's Choice

Clinical Niacinamide 20% Treatment

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Kaia Gerber — The Zoe Report
    This I swear by. It's one of my favorite ingredients of all time. It has saved my skin.
    source →
Find it on Amazon ↗
11
Clarins

Double Serum Eye

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Madelyn Cline — Vogue Beauty Secrets · 2022 · 2:24
    "Eye serum! This one's by Clarins, it's called the Double Serum."
    source →
Find it on Amazon ↗
12
Osea

Eyes & Lips Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camila Cabello — Vogue Beauty Secrets · Camila · Single Girl Makeup
    Camila uses Osea Eye Gel Serum to target fine lines and dark under eyes.
    source →
Find it on Amazon ↗
13
SK-II

Facial Treatment Essence (Pitera)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Cynthia Erivo — Vogue Beauty Secrets · 2021 · 5:14
    "That's SK II - Pitera Essence. And you just tap it in."
    source →
Find it on Amazon ↗
14
Mixsoon

Glacier Water Hyaluronic Acid Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Jeon Somi — Vogue Beauty Secrets · Jeon Somi
    She applies Glacier Water Hyaluronic Acid Serum on a thin cotton pad… In a Vogue interview, Somi revealed skincare favorites including the Mixsoon Glacier Water serum.
    source →
Find it on Amazon ↗
15
Arencia

Holy Hyssop Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Yerin Ha — Vogue Beauty Secrets · 2025 · 2:25
    "I'm just putting on the Arencia Holy Hyssup Serum."
    source →
Find it on Amazon ↗
16
l'Officine Universelle Buly

Huile Antique Jojoba Oil

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
17
The Ordinary

Hyaluronic Acid 2% + B5

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Huh Yunjin — Vogue Beauty Secrets · Huh Yunjin
    The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum.
    source →
Find it on Amazon ↗
18
Neutrogena

Hydro Boost Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Chlöe Bailey — Vogue Beauty Secrets · Chlöe Bailey · 2021
    She uses a facial roller from an ice bucket after applying Neutrogena serum.
    source →
Find it on Amazon ↗
19
The Ordinary

Niacinamide 10% + Zinc 1%

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Olivia Rodrigo — Vogue Beauty Secrets · Olivia Rodrigo
    She applies The Ordinary Serum, which has Niacinamide and Zinc to reduce skin congestion.
    source →
Find it on Amazon ↗
20
Retrouvé

Nutrient Face Serum & Intensive Replenishing Moisturiser

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Zoë Kravitz — Vogue Beauty Secrets · 2022
    I really like Retrouvé's Nutrient Face Serum and their Intensive Replenishing Facial Moisturiser. Their eye cream is amazing.
    source →
Find it on Amazon ↗
21
OSEA

Ocean Eyes Age-Defying Eye Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camila Cabello — Vogue Beauty Secrets · Single Girl Makeup · 2024 · 0:22
    "The OSEA C vitamin boost, I use their products a lot. Now I'm going to use OSEA my gel serum."
    source →
Find it on Amazon ↗
22
Rodin

Olio Lusso Luxury Face Oil

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
23
iS Clinical

Poly-Vitamin Serum & Super Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
24
(Propolis Light Ampoule — brand TBD)

Propolis Light Ampoule

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Jeon Somi — Vogue Beauty Secrets · Jeon Somi
    Followed by a Propolis Light Ampoule and moisturizer.
    source →
Find it on Amazon ↗
25
Neogen

Real Ferment Micro Essence

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Leighton Meester — Vogue Beauty Secrets · 2024 · 1:00
    "The next thing that I use is Real Ferment Micro Essence. I just feel like it kind of re-wets my skin."
    source →
Find it on Amazon ↗
26
Alastin Skincare

Restorative Skin Complex

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Natalia Dyer — Vogue Beauty Secrets · Natalia Dyer
    Alastin Restorative Skin Complex, which she says is really nourishing and hydrating.
    source →
Find it on Amazon ↗
27
Shani Darden

Retinol Reform

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
28
Dr. Dennis Gross

Retinol Treatment

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
29
L'Oréal Paris

Revitalift Triple Power Eye Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
30
Beauty of Joseon

Revive Eye Serum (Ginseng + Retinal)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Yerin Ha — Vogue Beauty Secrets · 2025 · 3:14
    "I use the Joseon Revive Eye Serum."
    source →
Find it on Amazon ↗
31
The Beauty Sandwich

SS01 Secret Sauce Face Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Alix Earle — W Magazine · 2023
    It's this very pricey serum, but it honestly helps keep my skin very hydrated and so glowy.
    source →
Find it on Amazon ↗
32
THE ORDINARY

Serum (specific line not stated on camera)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
33
Odacité

Serum (very dry skin)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Gigi Hadid — Vogue Beauty Secrets · 2024 · 1:01
    "This is Odacite, this is the very, very dry skin. This is a new bottle, 'cause I go through this quickly."
    source →
Find it on Amazon ↗
34
Cosmedix

Serum 24

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
35
Dr. Barbara Sturm

Serums

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Matilda Djerf — Hello! Fashion Magazine · 2024
    I use and really enjoy the entire Rhode skincare line, apart from all of their products that I use daily, I also mix in Dr. Barbara Sturm serums.
    source →
Find it on Amazon ↗
36
SCBI

Stem Cell Gold Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camille Rowe — Into The Gloss · 2017
    I also like this SCBI Stem Cell Gold Serum, which I use when I look tired
    source →
Find it on Amazon ↗
37
iS Clinical

Super Serum Advance+

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Shay Mitchell — Vogue Beauty Secrets · 2023 · 7:32
    "This is a super serum advanced plus by iS Clinical."
    source →
Find it on Amazon ↗
38
Biologique Recherche

Sérum Colostrum VG

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Bella Hadid — Vogue Beauty Secrets · Bella Hadid
    She uses Biologique Colostrum serum for hydration, which she discovered while working in Italy.
    source →
Find it on Amazon ↗
39
Biologique Recherche

Sérum Placenta

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
40
ILIA Beauty

True Skin Radiant Priming Serum

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camila Mendes — Vogue Beauty Secrets · November 2019 · 3:08
    "My first step — True Skin Radiant Priming Serum by ILIA Beauty. The serum will help get that glow and bring it out after applying foundation."
    source →
Find it on Amazon ↗
41
ILIA Beauty

True Skin Serum Foundation (shade not stated)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Camila Mendes — Vogue Beauty Secrets · November 2019 · 3:35
    "I like to use a Beautyblender to apply foundation, and the foundation I use is of course ILIA Beauty — True Skin Serum Foundation."
    source →
Find it on Amazon ↗
42
Lancôme

Advanced Génifique Serum

Named by 2 under a disclosed brand tie
See the quotes & disclosure
  • Emma Chamberlain — Forbes · 2024
    I need products with hyaluronic acid. Love the Génifique line—it's everywhere, morning and night.
    Disclosed tie: Ambassador relationship, stated in the Forbes feature
    source →
  • Zendaya — Zendaya, ESSENCE:
    I love the Génifique serum. It's nice and light but very hydrating, and I especially love it when I travel.
    Disclosed tie: — Lancôme global ambassador announcement, 2019; ongoing campaigns.
    source →
Find it on Amazon ↗
43
Lancôme

Advanced Génifique Youth Activating Serum

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Lily Collins — Get The Gloss
    I've been using it for years, I love using them at night before I go to bed
    Disclosed tie: Lancôme global ambassador
    source →
Find it on Amazon ↗
44
Estée Lauder

Advanced Night Repair Synchronized Multi-Recovery Complex

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Ana de Armas — NewBeauty · 2022
    It's lifting, hydrating, firming, and has a boost of collagen, plus the texture is amazing.
    Disclosed tie: Estée Lauder global ambassador
    source →
Find it on Amazon ↗
45
SunsolveMD

Balance + Clear

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Elsa Hosk — Into The Gloss · 2025
    Balance + Clear to keep blemishes and oil at bay
    Disclosed tie: SunsolveMD ambassador
    source →
Find it on Amazon ↗
46
Dior

Capture Youth Plump Filler

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Greta Lee — Vogue Beauty Secrets · December 2019 · 2:42
    "I've got the Dior Capture Youth Plump Filler. I think today I'm gonna use a Dior — this is really good at filling in some lines. One of the gifts of motherhood is it wreaks havoc on your skin."
    Disclosed tie: Dior catalogue, 2024.
    source →
Find it on Amazon ↗
47
SunsolveMD

Correct + Fade

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Elsa Hosk — Into The Gloss · 2025
    Correct + Fade to even tone and target pigmentation
    Disclosed tie: SunsolveMD ambassador
    source →
Find it on Amazon ↗
48
SunsolveMD

Firm + Replenish

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Elsa Hosk — Into The Gloss · 2025
    My go-tos are Firm + Replenish for fine lines
    Disclosed tie: SunsolveMD ambassador
    source →
Find it on Amazon ↗
49
NuFACE

Microcurrent Facial Device

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Cynthia Erivo — Vogue Beauty Secrets · 2021 · 2:51
    "This is the new face. It's like a micro-current. It comes with like a hydrating serum."
    Disclosed tie: Editorial inference from audio.
    source →
Find it on Amazon ↗
50
YSL Beauty

Pure Shots Night Reboot Serum

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Zoë Kravitz — Refinery29 · 2020
    I love using the Pure Shots Night Reboost Serum, which is really great for making your skin look and feel dewy. It makes my skin appear bright in the morning.
    Disclosed tie: YSL Beauty ambassador announcements; Refinery29, 2020.
    source →
Find it on Amazon ↗
51
ZO Skin Health

Rozatrol

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Natalia Dyer — Vogue Beauty Secrets · 2024 · 1:44
    "This is this rosatrol right? It's this just this nice easy serum that kind of helps with redness."
    Disclosed tie: Vogue YT tag.
    source →
Find it on Amazon ↗
52
Summer Fridays

Sheer Skin Tint

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Alia Bhatt — Vogue + Allure Beauty Secrets · 2023–2024 · 0:50
    "I'm using Summer Friday's skin tint. I love it. It's a sheer skin tint."
    Disclosed tie: Vogue YT Shopping tag.
    source →
Find it on Amazon ↗
53
Giorgio Armani Beauty

Skin Tint in T2 Tan Neutral Peach

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Yerin Ha — Vogue Beauty Secrets · 2025 · 5:22
    "I go in with the Giorgio Armani Skin Tint."
    Disclosed tie: Vogue YT tag.
    source →
Find it on Amazon ↗
54
Dua Skincare

Supercharged Glow Complex

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Dua Lipa — Vogue Beauty Secrets · 2024 · 2:22
    "The next up, we've got the Supercharged Glow Complex. I'm absolutely obsessed with this."
    Disclosed tie: independent
    source →
Find it on Amazon ↗
55
La Mer

The Concentrate

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Ana de Armas — Refinery29 · 2021
    The Concentrate, that serum is the best one I've ever had; it's good for inflammation and it protects the skin barrier.
    Disclosed tie: Corporate sibling of Estée Lauder
    source →
Find it on Amazon ↗