Beauty products multiple celebrities actually use

Ranked by how many celebrities named the product in an on-record interview — counting only those with no paid brand relationship. Ambassadors, gifted products and sponsorships are disclosed but excluded from the count. Every rank is backed by the celebrity's verbatim quote and its primary source.

30 products named independently by 2 or more of the 78 celebrities in our database. How we verify →

1

Radiant Creamy Concealer

5 celebrities named it — unpaid +1 with a disclosed brand tie
See the 5 verbatim quotes & sources
  • Alexa Demie — Vogue Beauty Secrets · 2022 · 2:39
    "Now I'm going to go in and use my NARS concealer."
    source →
  • Alia Bhatt — Vogue + Allure Beauty Secrets · 2023–2024 · 3:14
    "I use this NARS creamy concealer."
    source →
  • Maddie Ziegler — Vogue Beauty Secrets · Maddie Ziegler · Dec 2020
    The list also included other beauty essentials like NARS Radiant Creamy Concealer, Benefit Cosmetics products, and Drunk Elephant C-Tango Vitamin C Eye Cream.
    source →
  • Madison Beer — Vogue + Allure Beauty Secrets · 2021–2022 · 5:01
    "My favorite concealer that I've been using since I was probably fourteen, which is the NARS Radiant Creamy Concealer. I use Custard and Ginger."
    source →
  • Phoebe Dynevor — Vogue Beauty Secrets · 2023 · 5:25
    "The one thing I have been using since I was probably about 14 is the NARS creamy concealer."
    source →
Find it on Amazon ↗
2
Charlotte Tilbury Setting Powder

Airbrush Flawless Setting Powder

4 celebrities named it — unpaid
See the 4 verbatim quotes & sources
  • Kylie Jenner — Vogue Beauty Secrets · 2024 · 3:13
    "I love these Charlotte Tilbury powders."
    source →
  • Madison Beer — Vogue + Allure Beauty Secrets · 2021–2022 · 6:34
    "This is Charlotte Tilbury Airbrush Flawless Finish Powder. I love this powder so much."
    source →
  • Sabrina Carpenter — Vogue + Allure Beauty Secrets · 2021–2022 · 6:11
    "If there are any shiny spots, I will apply this Charlotte Tilbury powder."
    source →
  • Sydney Sweeney — Vogue Beauty Secrets · January 2022 · 8:10
    "I take the Charlotte Tilbury powder, and I take this RT brush."
    source →
Find it on Amazon ↗
3
Aquaphor Moisturizer

Healing Ointment

4 celebrities named it — unpaid
See the 4 verbatim quotes & sources
  • Billie Eilish — Vogue Beauty Secrets · 2024 · 8:02
    "I take the love of my life, which is Aquaphor Healing Ointment which I have with me at all times, 24/7. It doesn't matter where I am."
    source →
  • Emily Ratajkowski — Into The Gloss · 2013
    When I want my skin to look really dewy, I'll put Aquaphor under my eyes at night.
    source →
  • Jenna Ortega — Coveteur · 2023
    Aquaphor would be a must-have for me. I get dry lips often and it's not the move.
    source →
  • Sofia Richie Grainge — Vogue Beauty Secrets · 2025
    My monstrous tub of Aquaphor that I cannot live without. Aquaphor is my lip holy grail.
    source →
Find it on Amazon ↗
4
Biologique Recherche Toner & Mist

Lotion P50

4 celebrities named it — unpaid
See the 4 verbatim quotes & sources
Find it on Amazon ↗
5
Laneige Lip

Lip Sleeping Mask

3 celebrities named it — unpaid +1 with a disclosed brand tie
See the 3 verbatim quotes & sources
  • Eva Longoria — Vogue Beauty Secrets · 2024 · 2:11
    "I love this LANEIGE lip mask. Like I don't even know how I'm talking to you guys without this on."
    source →
  • Kaia Gerber — The Zoe Report
    I use it all day and it makes my lips feel so moisturized
    source →
  • Nara Smith — Vogue Beauty Secrets · 2024 · 2:34
    "We're gonna go in with this Laneige lip mask."
    source →
Find it on Amazon ↗
6
Bioderma Cleanser

Sensibio H2O Micellar Water

3 celebrities named it — unpaid +1 with a disclosed brand tie
See the 3 verbatim quotes & sources
  • Cynthia Erivo — Vogue Beauty Secrets · 2021 · 0:52
    "This is Bioderma, it's like an old school toner that a lot of people use… you don't need very much."
    source →
  • Dua Lipa — Vogue Beauty Secrets · 2024 · 0:04
    "My first step is Bioderma, very important, cotton pads, a little bit of this. I don't know what it is about this, but I just love kicking it off with this."
    source →
  • Rosie Huntington-Whiteley — The Zoe Report · 2023
    I'm a big fan of Bioderma — have been for years. That's like a classic product models love. It removes makeup so swiftly.
    source →
Find it on Amazon ↗
7
RMS Beauty Concealer

"Un" Cover-Up Concealer

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
Find it on Amazon ↗
8
Shiseido Mascara

Eyelash Curler

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
  • Camila Mendes — Vogue Beauty Secrets · November 2019 · 9:12
    "Now I'm gonna curl my lashes — the Shiseido eyelash curler. I'm very particular about mascara."
    source →
  • Kelsey Merritt — Allure 10-Minute Glowy Makeup Routine · 2024 · 6:04
    "I'm going to take my eyelash curler and just go in three times."
    source →
  • Sakura Miyawaki — fan archive account · 2024
    Sakura's go-to eyelash curler — Shiseido has not announced her as ambassador for this tool.
    source →
Find it on Amazon ↗
9
Shu Uemura Tools

Eyelash Curler

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
  • Camille Rowe — Into The Gloss · 2017
    I always curl my lashes with the Shu Uemura Eyelash Curler.
    source →
  • Emmy Rossum — Allure Beauty Secrets · 2024 · 5:29
    "This is the Shu Uemura Eyelash Curler."
    source →
  • Jenna Ortega — Coveteur · 2023
    I stick to mascara, or I use this Shu Uemura eyelash curler to lift my lashes up and open up my eyes.
    source →
Find it on Amazon ↗
10
Benefit Cosmetics

Hoola Matte Bronzer

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
Find it on Amazon ↗
11
iS Clinical Serum

Hydra-Cool Serum

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
Find it on Amazon ↗
12
Freck Beauty

Freck OG Freckle Pen

2 celebrities named it — unpaid +1 with a disclosed brand tie
See the 2 verbatim quotes & sources
  • Doja Cat — Vogue Beauty Secrets · 2021 · 13:25
    "These are called Freck, so I take this and I shake it up."
    source →
  • Gracie Abrams — Vogue Beauty Secrets · 2024 · 11:45
    "This is called Freck. I have a lot of freckles on my face… I like to use this to bring back some of the like darker ones."
    source →
Find it on Amazon ↗
13
iS Clinical Serum

Active Serum

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
Find it on Amazon ↗
14

Baume Essentiel Multi-Use Glow Stick

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Gracie Abrams — Vogue Beauty Secrets · 2024 · 8:45
    "This is my favorite highlighter in the history of the world. It's Chanel, it's really great. It's like a balm."
    source →
  • Nara Smith — Vogue Beauty Secrets · 2024 · 9:58
    "This product is my holy grail. It's the Chanel transparent balm… It just makes you look dewy and sweaty, but in like the best way ever."
    source →
Find it on Amazon ↗
15
Caudalie Toner & Mist

Beauty Elixir

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Camille Rowe — W Magazine
    Caudalie Eau de Beauté Beauty Elixir! I'll go through a bottle every flight.
    source →
  • Margot Robbie — Primary source
    I'm not a big fan of serums, as my skin can be quite sensitive, and sometimes it reacts to them, but I do love facial mists. One of my favourites is the Caudalie Beauty Elixir, which I keep in my bag at all times.
    source →
Find it on Amazon ↗
16
Glossier Brow

Boy Brow

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
Find it on Amazon ↗
17
Anastasia Beverly Hills Brow

Brow Gel

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Matilda Djerf — Hello! Fashion Magazine · 2024
    I always use the brow gel from Anastasia Beverly Hills and the Rhode Peptide Lip Treatment.
    source →
  • Suki Waterhouse — Hello! Magazine · 2015
    I just keep them groomed with Anastasia brow gel
    source →
Find it on Amazon ↗
18
Anastasia Beverly Hills Brow

Clear Brow Gel

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
Find it on Amazon ↗
19
Dr. Barbara Sturm Cleanser

Enzyme Cleanser

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Elsa Hosk — Into The Gloss · 2025
    I start my morning routine with Dr. Barbara Sturm's Enzyme Cleanser. It's gentle and feels great on my skin.
    source →
  • Zoë Kravitz — Refinery29 · 2020
    I use her Enzyme Cleanser in the morning and evening.
    source →
Find it on Amazon ↗
20
Chanel Blush

Joues Contraste Powder Blush

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
Find it on Amazon ↗
21

Luminous Dewy Skin Mist

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Camila Mendes — Vogue Beauty Secrets · November 2019 · 12:44
    "My last step of the process is just spraying the Tatcha dewy mist on my face. It's really light but I think after all the powder it's nice to give a little bit more dew."
    source →
  • Sabrina Carpenter — Vogue + Allure Beauty Secrets · 2021–2022 · 9:22
    "And then the last thing I do is apply this to my face. It makes it feel more moist for sure."
    source →
Find it on Amazon ↗
22
KISS ME Mascara

Mascara (specific line not stated on camera)

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Sakura Miyawaki — Vogue (6:27〜)
    "Kiss Me mascara. From the bottom strongly first, then lift up like the lashes."
    source →
  • Jeon Somi — Vogue (9:12〜)
    "Now, it's time for mascara. We're using KissMe. I like to use waterproof mascara 'cause I sweat when I dance."
    source →
Find it on Amazon ↗
23
Rhode Skin Serum

Peptide Glazing Fluid

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Alexandra Leclerc — Vogue Australia Morning Routine · 2025 · 0:26
    "So then I apply my Glazing Fluid. I don't need to put too much of that product because with the Glazing Milk, it's already quite hydrated."
    source →
  • Hailey Bieber — Hailey Bieber
    "I use the Glazing Fluid morning, night, and mixed into my foundation to sheer it out."
    source →
Find it on Amazon ↗
24
Charlotte Tilbury Mascara

Pillow Talk Push Up Lashes Mascara

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Phoebe Dynevor — Vogue Beauty Secrets · 2023 · 8:07
    "Charlotte Tilbury full fat lashes."
    source →
  • Sabrina Carpenter — Vogue + Allure Beauty Secrets · 2021–2022 · 4:21
    "This is the Charlotte Tilbury mascara that I love. It's glossy black."
    source →
Find it on Amazon ↗
25
iS Clinical Serum

Pro-Heal Serum Advance+

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Millie Bobby Brown — Vogue Beauty Secrets · 2024 · 1:03
    "I'm gonna do the Pro-Heal Serum because I wear a lot of makeup when I'm filming."
    source →
  • Suki Waterhouse — Into The Gloss · 2025
    I love wearing the Active serum at night and Pro-Heal serum during the day.
    source →
Find it on Amazon ↗
26
Le Labo Fragrance

Santal 33 Eau de Parfum

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Gracie Abrams — Vogue Beauty Secrets · 2024 · 12:55
    "This is my favorite fragrance of all time. Santal 33. It smells like the way that, I feel like my childhood bedroom smells like this."
    source →
  • Jenna Ortega — Coveteur · 2023
    I got Le Labo Santal 33 for my birthday a couple of years ago, and it's been my signature scent ever since.
    source →
Find it on Amazon ↗
27
Tom Ford

Shade and Illuminate Sculptor

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Madison Beer — Vogue + Allure Beauty Secrets · 2021–2022 · 2:28
    "This is the Tom Ford Shade and Illuminate Sculptor."
    source →
  • Shay Mitchell — Vogue Beauty Secrets · 2023 · 11:11
    "I use a Tom Ford shade and illuminate."
    source →
Find it on Amazon ↗
28
Augustinus Bader Moisturizer

The Rich Cream

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Elsa Hosk — Into The Gloss · 2025
    I like Augustinus Bader's Rich Cream—it's thick and a little goes a long way.
    source →
  • Eva Longoria — Vogue Beauty Secrets · 2024 · 0:55
    "I couple that with the Augustinus Bader Rich Cream."
    source →
Find it on Amazon ↗
29
LAURA MERCIER Setting Powder

Translucent Loose Setting Powder

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Dua Lipa — Vogue Beauty Secrets · 2024 · 7:47
    "I use this Laura Mercier powder. I love it. I've always just found it really light and easy."
    source →
  • Giselle — Vogue (8:35〜)
    "Now it's time for powder. Laura Mercier Translucent Powder."
    source →
Find it on Amazon ↗
30
Laura Mercier Setting Powder

Translucent Setting Powder

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Doja Cat — Vogue Beauty Secrets · 2021 · 4:27
    "The next step, this Laura Mercier Powder is mah daddy."
    source →
  • Kourtney Kardashian — Vogue Beauty Secrets · 2020 · 7:48
    "This one is Laura Mercier and I put my Beauty Blender into it."
    source →
Find it on Amazon ↗