Mascara, verified by celebrities

Every mascara a celebrity has named on record, ranked by how many use it — counting only mentions with no paid brand relationship. Paid ties are disclosed and listed separately. Each entry links to the verbatim quote and its primary source.

43 products · 36 named independently by a celebrity. See the all-category ranking →

1
Shiseido

Eyelash Curler

3 celebrities named it — unpaid
See the 3 verbatim quotes & sources
  • Camila Mendes — Vogue Beauty Secrets · November 2019 · 9:12
    "Now I'm gonna curl my lashes — the Shiseido eyelash curler. I'm very particular about mascara."
    source →
  • Kelsey Merritt — Allure 10-Minute Glowy Makeup Routine · 2024 · 6:04
    "I'm going to take my eyelash curler and just go in three times."
    source →
  • Sakura Miyawaki — fan archive account · 2024
    Sakura's go-to eyelash curler — Shiseido has not announced her as ambassador for this tool.
    source →
Find it on Amazon ↗
2
KISS ME

Mascara (specific line not stated on camera)

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Sakura Miyawaki — Vogue (6:27〜)
    "Kiss Me mascara. From the bottom strongly first, then lift up like the lashes."
    source →
  • Jeon Somi — Vogue (9:12〜)
    "Now, it's time for mascara. We're using KissMe. I like to use waterproof mascara 'cause I sweat when I dance."
    source →
Find it on Amazon ↗
3
Charlotte Tilbury

Pillow Talk Push Up Lashes Mascara

2 celebrities named it — unpaid
See the 2 verbatim quotes & sources
  • Phoebe Dynevor — Vogue Beauty Secrets · 2023 · 8:07
    "Charlotte Tilbury full fat lashes."
    source →
  • Sabrina Carpenter — Vogue + Allure Beauty Secrets · 2021–2022 · 4:21
    "This is the Charlotte Tilbury mascara that I love. It's glossy black."
    source →
Find it on Amazon ↗
4
Dior

Diorshow Mascara

1 celebrity named it — unpaid +1 with a disclosed brand tie
See the 1 verbatim quote & source
Find it on Amazon ↗
5
Benefit Cosmetics

BADgal BANG! Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
6
Too Faced

Better Than Sex Waterproof Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Alix Earle — W Magazine · 2023
    I've been using it since high school and I don't know if I'll ever change it.
    source →
Find it on Amazon ↗
7
Lashify

C10 + C12 Gossamer Lashes

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Eva Longoria — Vogue Beauty Secrets · 2024 · 10:40
    "She introduced me to Lashify, which is a lash extension system that you can do at home. I'm gonna use C10 and C12."
    source →
Find it on Amazon ↗
8
Giorgio Armani Beauty

Eyes To Kill Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
9
Maybelline

Great Lash Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
10
Lancôme

Hypnôse Doll Lashes Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Kim Kardashian — Vogue Beauty Secrets · 2019 · 7:18
    "My two favorite mascaras in the entire world are Lancôme Hypnose Doll Lash."
    source →
Find it on Amazon ↗
11
MAC Cosmetics

In Extreme Dimension 3D Black Lash Mascara ("Hot and Naughty")

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
12
Ardell

Individual Lashes

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Nara Smith — Vogue Beauty Secrets · 2024 · 10:13
    "I use individual lashes, Ardell lashes. They have carried me through very tough times."
    source →
Find it on Amazon ↗
13
DUO

Lash Adhesive (Duo)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Jeon Somi — Vogue (8:25〜)
    "I use Duo. The key of "Anymore" is to have long shaped eyes and wide shaped eyes. I apply lashes in a moving car. Also, turbulence plane. I mean, I'm a pro."
    source →
Find it on Amazon ↗
14
Charlotte Tilbury

Lash Curler ("Choise rat" — Surratt likely meant)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
15
Lancôme

Lash Idôle Flutter Extension Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
16
Icy Wifey Cosmetics

Lash Line + Chromes Eyeshadow

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Doja Cat — Vogue Beauty Secrets · 2021 · 12:40
    "I have a lash line and it goes by Icy Wifey Cosmetics."
    source →
Find it on Amazon ↗
17
L'Oréal Paris

Lash Paradise Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Simone Ashley — Vogue Beauty Secrets · 2024 · 9:50
    "I'm gonna use my mascara, which is my L'Oreal Paradise. Not just Paradise. It's Paradise Big Deal."
    source →
Find it on Amazon ↗
18
Maybelline

Lash Sensational Waterproof Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Sofia Richie Grainge — Vogue Beauty Secrets · 2025
    I've tried every mascara. I don't know what is wrong with me, but this is the only mascara that works for me. Otherwise, my mascara is running down my face constantly. This stays on.
    source →
Find it on Amazon ↗
19
Charlotte Tilbury

Legendary Lashes Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
20
Thrive Causemetics

Liquid Lash Extensions Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Lola Tung — Vogue Beauty Secrets · 2023 · 4:04
    "And then we use the Thrive Mascara."
    source →
Find it on Amazon ↗
21
Kylie Cosmetics

Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
22
Serge Lutens

Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
23
Lancôme

Mascara (personalized version with Kourtney's name)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
24
Maybelline

Mascara (specific SKU not stated, since middle school)

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Alexandra Leclerc — Vogue Australia Morning Routine · 2025 · 1:18
    "I have this one mascara that I'll use after actually that I will never change. It's my Maybelline mascara, and it's just I've used it since I was in middle school."
    source →
Find it on Amazon ↗
25
YSL Beauté

Mascara Volume Effet Faux Cils

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Alex Consani — Vogue Beauty Secrets · 2024 · 11:50
    "I'm gonna use my Saint Laurent mascara. I feel like this is a really good mascara."
    source →
Find it on Amazon ↗
26
COVERGIRL

Professional Remarkable Mascara in Very Black

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Natalia Dyer — Vogue Beauty Secrets · 2024 · 6:12
    "I've been using this Covergirl balm mascara since I was in high school."
    source →
Find it on Amazon ↗
27
Surratt Beauty

Relevée Lash Curler

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Gracie Abrams — Vogue Beauty Secrets · 2024 · 9:04
    "I like to use an eyelash curler. This is Surratt."
    source →
Find it on Amazon ↗
28
Troy Surratt

Relevée Lash Curler

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
29
Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Emma Chamberlain — Bustle · 2021
    My go-to-for-life mascara is the Benefit Roller Lash. You just can't go wrong. It does the job, and it does it right.
    source →
Find it on Amazon ↗
30
Maybelline

Sky High Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
31
Tarte

Tartelette XL Tubing Mascara in Brown

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Alysa Liu — Allure 10-Minute Beauty Routine · 2024 · 5:59
    "Now that I've done that, I do my mascara, and I use this and it's a tubing mascara… it washes off with water."
    source →
Find it on Amazon ↗
32
L'Oréal Paris

Telescopic Lift Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Tyla — Vogue Beauty Secrets · 2024 · 5:42
    "This one is the L'Oreal Telescopic one. I saw this one on TikTok going crazy and I snatched it up."
    source →
Find it on Amazon ↗
33
L'Oréal Paris

Telescopic Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Tyla — Vogue Beauty Secrets · Tyla
    L'Oréal Telescopic Mascara (named in Vogue feature).
    source →
Find it on Amazon ↗
34
Benefit Cosmetics

They're Real! Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
Find it on Amazon ↗
35
Hourglass Cosmetics

Unlocked Instant Extensions Mascara in Espresso

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Yerin Ha — Vogue Beauty Secrets · 2025 · 10:33
    "Eyelash curler is also scammy."
    source →
Find it on Amazon ↗
36
L'Oréal Paris

Voluminous Original Mascara

1 celebrity named it — unpaid
See the 1 verbatim quote & source
  • Millie Bobby Brown — Vogue Beauty Secrets · 2024 · 7:55
    "I have this mascara that looks so scary, but I got it from a drugstore and it's my favorite mascara. It's like burgundy."
    source →
Find it on Amazon ↗
37
Tweezerman

Classic Lash Curler

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Gigi Hadid — Vogue Beauty Secrets · 2024 · 12:21
    (Eyelash curling step — brand not stated on camera)
    Disclosed tie: Vogue YouTube Shopping tag.
    source →
Find it on Amazon ↗
38
R.E.M. Beauty

Flourishing Volumizing Mascara in Midnight Black

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Ariana Grande — Vogue Beauty Secrets · March 2023 · 8:06
    "I'm doing mascara, and appreciation for it."
    Disclosed tie: Vogue YouTube Shopping tag verification.
    source →
Find it on Amazon ↗
39
Kylie Cosmetics

KYLASH Volume Mascara

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Kylie Jenner — Vogue Beauty Secrets · 2024 · 7:14
    "The finale. This is my KYLASH Volume Mascara. I'm very excited to finally share this with you guys. Dreamed of my first mascara for so long."
    Disclosed tie: independent
    source →
Find it on Amazon ↗
40
Christian Louboutin

Les Yeux Noirs Volumaxima Mascara

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Dua Lipa
    YT tag identifies as Christian Louboutin Volumaxima Mascara.
    Disclosed tie: Vogue YT tag.
    source →
Find it on Amazon ↗
41
Tower 28

MakeWaves Lengthening + Volumizing Mascara

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Alia Bhatt — Vogue + Allure Beauty Secrets · 2023–2024 · 7:48
    "It's called Tower 28. It's meant for sensitive eyes."
    Disclosed tie: Vogue YT Shopping tag.
    source →
Find it on Amazon ↗
42
Lancôme

Monsieur Big Volumizing Mascara

Named by 1 under a disclosed brand tie
See the quote & disclosure
  • Lily Collins — Get The Gloss
    This mascara, along with Juicy Tubes (lip glosses) were among my first makeup purchases
    Disclosed tie: Lancôme global ambassador
    source →
Find it on Amazon ↗
43
L'Oréal Paris

Voluminous Lash Paradise Mascara (Blackest Black)

Named by 1 under a disclosed brand tie
See the quote & disclosure
Find it on Amazon ↗