Compiled from Alix Earle's on-record text interviews (W Magazine, E!, Marie Claire, Elite Daily, Reviewed). Most of her product talk lives in TikTok videos; only items she named in a quotable text interview are listed. Her own Reale Actives brand (founder), a paid Hawaiian Tropic campaign (sponsored), and picks without a confirmable tie (unclear) are all flagged.
Makeup
01 / 10
Too Faced
Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Too Faced
Better Than Sex Waterproof Mascara
Alix Earle
I've been using it since high school and I don't know if I'll ever change it.
02 / 10
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
Airbrush Flawless Finish Setting Powder
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
Alix Earle
I always love a good Charlotte Tilbury Setting Spray and the Flawless Finish Setting Powder for my glam.
03 / 10
Rare Beauty
Soft Pinch Liquid Blush in Happy
Soft Pinch Liquid Blush in Happy
Rare Beauty
Soft Pinch Liquid Blush in Happy
Editorial note
Marked “unclear”: she praises it on record but no ambassador/paid contract is confirmed. As a creator whose business is paid promotion, her picks are flagged.
No confirmed brand tie
04 / 10
YSL Beauty
Candy Glaze Lip Gloss Stick
Candy Glaze Lip Gloss Stick
YSL Beauty
Candy Glaze Lip Gloss Stick
Skincare & body
05 / 10
The Beauty Sandwich
SS01 Secret Sauce Face Serum
SS01 Secret Sauce Face Serum
The Beauty Sandwich
SS01 Secret Sauce Face Serum
Alix Earle
It's this very pricey serum, but it honestly helps keep my skin very hydrated and so glowy.
06 / 10
Glow Recipe
Cleansing Balm
Cleansing Balm
Glow Recipe
Cleansing Balm
Alix Earle
It's the best for removing the waterproof mascara, which can be a little tricky at times.
07 / 10
CYKLAR
Vanilla Verve Vitamin C Body Oil
Vanilla Verve Vitamin C Body Oil
CYKLAR
Vanilla Verve Vitamin C Body Oil
Vitamin-C body oil in vanilla she's been obsessed with
08 / 10
Reale Actives
Get Bare Cleansing Balm
Get Bare Cleansing Balm
Reale Actives
Get Bare Cleansing Balm
Alix Earle
you're really just mangling the makeup all around your face—especially with eyeliner and mascara. It can get a little scary, but afterwards, your skin feels really bare and good.
Editorial note
Reale Actives is Alix Earle's own skincare line (she is founder). Flagged for transparency; from her brand launch interview.
Founder of Reale Actives
09 / 10
Hawaiian Tropic
Sheer Touch Lotion
Sheer Touch Lotion
Hawaiian Tropic
Sheer Touch Lotion
Alix Earle
Now, my go-tos are Hawaiian Tropic Sheer Touch lotion and the tanning oil.
Editorial note
This is from a paid Hawaiian Tropic campaign — her second with the brand, per the interview. Flagged for transparency.
Paid Hawaiian Tropic campaign
Fragrance
10 / 10
LORE
Somewhere but Nowhere Fragrance
Somewhere but Nowhere Fragrance
LORE
Somewhere but Nowhere Fragrance
Alix Earle
I've been loving the LORE 'Somewhere but Nowhere' fragrance. It's so good.
Editorial note
Marked “unclear”: she praises it on record but no paid tie is confirmed.
No confirmed brand tie
Other items Alix used or mentioned
Items used or referenced without a brand we could confirm from a primary source. Listed for honesty; not counted as verified.
- Her viral L'Oréal Paris (True Match Lumi Glotion, Everpure) and Makeup by Mario / Tarte lip picks live in TikTok videos or thin quotes, so they aren't listed as verified here.
Spotted one of these on a later post or interview? Email us and we'll add it.