From Gigi's 2024 Vogue Beauty Secrets (post-baby winter routine). As Maybelline global ambassador, the Maybelline products are part of her contracted role. 18 brand-confirmed products including her Olivia-Rodrigo-shared Lanolips 101 Ointment. Items used without naming a brand are listed at the bottom.
Skincare
01 / 21
Oliveda
Olive Tree
Extract Line
Olive Tree
Extract Line
Oliveda
Olive Tree Extract Skincare
Olive-based clean skincare line · Pregnancy-friendly · From $35
Gigi Hadid
"While I was pregnant, I really moved towards really clean products, natural. So I used a brand called Oliveda."
02 / 21
Odacité
Serum
Serum
Odacité
Serum (very dry skin)
Concentrated facial serum · 5ml · $50
Gigi Hadid
"This is Odacite, this is the very, very dry skin. This is a new bottle, 'cause I go through this quickly."
03 / 21
St. Ives
Apricot
Scrub
Apricot
Scrub
St. Ives
Fresh Skin Apricot Scrub
Apricot exfoliating scrub · Classic drugstore · 170g · $4
Gigi Hadid
"I really liked to exfoliate in high school… I would use like that St. Ives Apricot Scrub, which I loved."
04 / 21
Cetaphil
Gentle
Cleanser
Gentle
Cleanser
Cetaphil
Gentle Skin Cleanser
Gentle daily cleanser · 473ml · $15
Gigi Hadid
"I use Cetaphil, because I just feel like it really cleans my skin."
05 / 21
Lanolips
101
Ointment
101
Ointment
Lanolips
101 Ointment Multi-Balm
Lanolin multi-use ointment · Australian · 10ml · $15
Gigi Hadid
"This is called the 101 Ointment, but it's like for everything. I think all purpose ointments are great, you can put it on your lips."
Cross-celebrity reference
Same product appears in Sabrina Carpenter's Allure routine. See Sabrina's dossier →
Cross-celeb product discovery.
Base & foundation
06 / 21
Charlotte Tilbury
Wonderglow
Primer
Wonderglow
Primer
Charlotte Tilbury
Wonderglow Instant Soft-Focus Beauty Primer
Illuminating primer · 40ml · $59
Gigi Hadid
"I first start with this Charlotte Tilbury Wonderglow. I just use like a couple of drops."
07 / 21
Charlotte Tilbury
Hollywood Flawless Filter
Filter wand · 7 universal shades · 30ml · $49
08 / 21
Maybelline
Fit Me
Matte+Poreless
Fit Me
Matte+Poreless
Maybelline
Fit Me Matte + Poreless Foundation
Liquid foundation · Drugstore · 30ml · $10
Gigi Hadid
"I'm gonna take the Maybelline Matte and Poreless Foundation, and I just put it on my finger like that."
Color, sculpt & finish
09 / 21
Maybelline
Brow Precise
Micro Pencil
Brow Precise
Micro Pencil
Maybelline
Brow Precise Micro Pencil
Ultra-fine brow pencil · 0.05g · $8
Gigi Hadid
"This is Maybelline's Brow Precise, it's called a micro pencil… I like that, 'cause it creates more of like a hair effect."
10 / 21
Maybelline
Fit Me
Powder
Fit Me
Powder
Maybelline
Fit Me Loose Finishing Powder
Translucent setting powder · 8g · $8
Gigi Hadid
"This is Maybelline's Fit Me Powder, and I'm just gonna take a Fenty brush."
11 / 21
Fenty Beauty
Powder
Brush
Powder
Brush
Fenty Beauty
Powder Brush
Fluffy powder brush · Fenty tool · $40
12 / 21
Maybelline
Nudes of
New York
Nudes of
New York
Maybelline
Nudes of New York Eyeshadow Palette
16-shade neutral palette · 12g · $14
Gigi Hadid
"Nudes of New York Palette. More of like an orange-y tan."
13 / 21
Patrick Ta
Face
Brush
Face
Brush
14 / 21
Stila
Powder
Blush
Powder
Blush
Stila
Powder Blush (shade not stated)
Powder blush · $22
Gigi Hadid
"Blush, Stila. I like to smile, and start on the apples of my cheeks."
15 / 21
Maybelline
Master
Strobing Stick
Master
Strobing Stick
Maybelline
Face Studio Master Strobing Stick
Cream highlighter stick · 6.8g · $10
Gigi Hadid
"Master Strobe. I just pull it from there to there, look at that."
16 / 21
Maybelline
Master
Chrome
Master
Chrome
17 / 21
Patrick Ta
Lip
Liner
Lip
Liner
Patrick Ta
Major Beauty Headlines Lip Liner
Square-shaped lip liner · 0.3g · $24
Gigi Hadid
"I really like this Patrick Ta Lip Liner, because of the shape. So it's like a square."
18 / 21
Maybelline
Lifter Gloss
Moon
Lifter Gloss
Moon
Maybelline
Lifter Gloss in Moon
Gigi Hadid
"This is Lifter Gloss, so this is really cool, because it has a lifting serum in it, so it really plumps your lips."
YouTube Shopping tag
YouTube Shopping product tag confirms shade Moon.
Vogue YouTube Shopping tag.
19 / 21
Maybelline
Age Rewind
110
Age Rewind
110
Maybelline
Instant Age Rewind Eraser Dark Circle Concealer (Shade 110)
Under-eye concealer · Shade 110 · 6ml · $10
YouTube Shopping tag verification
Gigi did not name this product on camera, but YouTube Shopping tag identifies it as Maybelline Instant Age Rewind Eraser Dark Circle Concealer in shade 110.
Vogue YouTube Shopping tag.
20 / 21
Tweezerman
Lash
Curler
Lash
Curler
Tweezerman
Classic Lash Curler
Eyelash curler · $25
YouTube Shopping tag verification
Gigi did not name the eyelash curler brand, but YouTube Shopping tag identifies it as Tweezerman.
Vogue YouTube Shopping tag.
21 / 21
Lanolips
101
Strawberry
101
Strawberry
Lanolips
101 Ointment Multi-Balm in Strawberry
Lanolin ointment · Strawberry shade · 10ml · $15
Gigi Hadid
"This is called the 101 Ointment, but it's like for everything."
YouTube Shopping tag · Shade specified
YouTube Shopping tag confirms the specific shade Gigi uses is Strawberry.
Vogue YouTube Shopping tag.
Other items Gigi used in this video
Items used without naming a brand or specific SKU:
- Winter moisturizer (brand not stated) — ~0:54
- Brow wax + spray technique (brand not stated) — ~8:22
- Mom's vintage compact (no brand visible) — ~11:07
- Lipstick (brand not stated, applied before gloss) — ~13:54
Spotted one of these brands on a later post or interview? Email us and we'll add it.