From Gigi's 2024 Vogue Beauty Secrets (post-baby winter routine). As Maybelline global ambassador, the Maybelline products are part of her contracted role. 18 brand-confirmed products including her Olivia-Rodrigo-shared Lanolips 101 Ointment. Items used without naming a brand are listed at the bottom.

Skincare

01 / 21
Oliveda
Olive Tree
Extract Line
Oliveda

Olive Tree Extract Skincare

Olive-based clean skincare line · Pregnancy-friendly · From $35
Gigi Hadid
Vogue Beauty Secrets · 2024 · 0:25
"While I was pregnant, I really moved towards really clean products, natural. So I used a brand called Oliveda."
05 / 21
Lanolips
101
Ointment
Lanolips

101 Ointment Multi-Balm

Lanolin multi-use ointment · Australian · 10ml · $15
Gigi Hadid
Vogue Beauty Secrets · 2024 · 2:54
"This is called the 101 Ointment, but it's like for everything. I think all purpose ointments are great, you can put it on your lips."
Cross-celebrity reference
Same product appears in Sabrina Carpenter's Allure routine. See Sabrina's dossier →
Cross-celeb product discovery.

Base & foundation

Color, sculpt & finish

19 / 21
Maybelline
Age Rewind
110
Maybelline

Instant Age Rewind Eraser Dark Circle Concealer (Shade 110)

Gigi Hadid
Vogue Beauty Secrets · 2024 · 5:00
(Concealer step — brand not stated on camera)
YouTube Shopping tag verification
Gigi did not name this product on camera, but YouTube Shopping tag identifies it as Maybelline Instant Age Rewind Eraser Dark Circle Concealer in shade 110.
Vogue YouTube Shopping tag.
20 / 21
Tweezerman
Lash
Curler
Tweezerman

Classic Lash Curler

Gigi Hadid
Vogue Beauty Secrets · 2024 · 12:21
(Eyelash curling step — brand not stated on camera)
YouTube Shopping tag verification
Gigi did not name the eyelash curler brand, but YouTube Shopping tag identifies it as Tweezerman.
Vogue YouTube Shopping tag.
21 / 21
Lanolips
101
Strawberry
Lanolips

101 Ointment Multi-Balm in Strawberry

Lanolin ointment · Strawberry shade · 10ml · $15
Gigi Hadid
Vogue Beauty Secrets · 2024 · 2:54
"This is called the 101 Ointment, but it's like for everything."
YouTube Shopping tag · Shade specified
YouTube Shopping tag confirms the specific shade Gigi uses is Strawberry.
Vogue YouTube Shopping tag.

Other items Gigi used in this video

Items used without naming a brand or specific SKU:

  • Winter moisturizer (brand not stated)~0:54
  • Brow wax + spray technique (brand not stated)~8:22
  • Mom's vintage compact (no brand visible)~11:07
  • Lipstick (brand not stated, applied before gloss)~13:54

Spotted one of these brands on a later post or interview? Email us and we'll add it.