From Gigi's 2024 Vogue Beauty Secrets (post-baby winter routine). As Maybelline global ambassador, the Maybelline products are part of her contracted role. 18 brand-confirmed products including her Olivia-Rodrigo-shared Lanolips 101 Ointment. Items used without naming a brand are listed at the bottom.
Skincare
Olive Tree
Extract Line
Olive Tree Extract Skincare
"While I was pregnant, I really moved towards really clean products, natural. So I used a brand called Oliveda."
Serum
Serum (very dry skin)
"This is Odacite, this is the very, very dry skin. This is a new bottle, 'cause I go through this quickly."
Apricot
Scrub
Fresh Skin Apricot Scrub
"I really liked to exfoliate in high school… I would use like that St. Ives Apricot Scrub, which I loved."
Gentle
Cleanser
Gentle Skin Cleanser
"I use Cetaphil, because I just feel like it really cleans my skin."
101
Ointment
101 Ointment Multi-Balm
"This is called the 101 Ointment, but it's like for everything. I think all purpose ointments are great, you can put it on your lips."
Same product appears in Sabrina Carpenter's Allure routine. See Sabrina's dossier →
Base & foundation
Wonderglow
Primer
Wonderglow Instant Soft-Focus Beauty Primer
"I first start with this Charlotte Tilbury Wonderglow. I just use like a couple of drops."
Hollywood Flawless Filter
Fit Me
Matte+Poreless
Fit Me Matte + Poreless Foundation
"I'm gonna take the Maybelline Matte and Poreless Foundation, and I just put it on my finger like that."
Color, sculpt & finish
Brow Precise
Micro Pencil
Brow Precise Micro Pencil
"This is Maybelline's Brow Precise, it's called a micro pencil… I like that, 'cause it creates more of like a hair effect."
Fit Me
Powder
Fit Me Loose Finishing Powder
"This is Maybelline's Fit Me Powder, and I'm just gonna take a Fenty brush."
Powder
Brush
Powder Brush
Nudes of
New York
Nudes of New York Eyeshadow Palette
"Nudes of New York Palette. More of like an orange-y tan."
Face
Brush
Powder
Blush
Powder Blush (shade not stated)
"Blush, Stila. I like to smile, and start on the apples of my cheeks."
Master
Strobing Stick
Face Studio Master Strobing Stick
"Master Strobe. I just pull it from there to there, look at that."
Master
Chrome
Lip
Liner
Major Beauty Headlines Lip Liner
"I really like this Patrick Ta Lip Liner, because of the shape. So it's like a square."
Lifter Gloss
Moon
Lifter Gloss in Moon
"This is Lifter Gloss, so this is really cool, because it has a lifting serum in it, so it really plumps your lips."
YouTube Shopping product tag confirms shade Moon.
Age Rewind
110
Instant Age Rewind Eraser Dark Circle Concealer (Shade 110)
Gigi did not name this product on camera, but YouTube Shopping tag identifies it as Maybelline Instant Age Rewind Eraser Dark Circle Concealer in shade 110.
Lash
Curler
Classic Lash Curler
Gigi did not name the eyelash curler brand, but YouTube Shopping tag identifies it as Tweezerman.
101
Strawberry
101 Ointment Multi-Balm in Strawberry
"This is called the 101 Ointment, but it's like for everything."
YouTube Shopping tag confirms the specific shade Gigi uses is Strawberry.
Other items Gigi used in this video
Items used without naming a brand or specific SKU:
- Winter moisturizer (brand not stated) — ~0:54
- Brow wax + spray technique (brand not stated) — ~8:22
- Mom's vintage compact (no brand visible) — ~11:07
- Lipstick (brand not stated, applied before gloss) — ~13:54
Spotted one of these brands on a later post or interview? Email us and we'll add it.