Ariana's 2023 Vogue Beauty Secrets showcases her R.E.M. Beauty line (which she founded in 2021) alongside her favorite outside brands. 14 brand-confirmed products. Includes one notable cross-celebrity reference: Rhode Peptide Lip Treatment in Watermelon — Hailey Bieber's brand. Items used without naming a brand are listed at the bottom.

Skincare prep

Base (R.E.M. Beauty)

Color, eyes & lips

08 / 15
R.E.M. Beauty

Interstellar Highlighter Topper in Mama Earth

Ariana Grande
Vogue Beauty Secrets · March 2023 · 5:13
"I'm going to highlight using our R.E.M. Beauty Miss Mercury Highlight."
YouTube Shopping tag verification
YouTube Shopping product tag for this video identifies the actual product as R.E.M. Beauty Interstellar Highlighter Topper in Mama Earth. Ariana said "Miss Mercury" on camera but the tagged SKU is Interstellar Highlighter Topper.
Vogue YouTube Shopping tag, verified May 2026.
12 / 15
R.E.M. Beauty
Lip Stain
Booked N Busy
R.E.M. Beauty

Practically Permanent Lip Stain Marker in Booked N Busy

Lip stain marker · Shade Booked N Busy · $17
Ariana Grande
Vogue Beauty Secrets · March 2023 · 10:11
"I'm gonna use Pink Razor instead. It's a little more fair."
YouTube Shopping tag
YouTube Shopping product tag identifies the actual SKU as Practically Permanent Lip Stain Marker in "Booked N Busy".
Vogue YouTube Shopping tag.
14 / 15
Rhode Skin

Peptide Lip Treatment in Watermelon

Hailey Bieber's brand · Cross-celeb reference · 10ml · $16
Ariana Grande
Vogue Beauty Secrets · March 2023 · 10:24
"I saw Hailey Bieber use my product in her video, and I brought hers to mine because I love this lip mask. It's so good. This is the Watermelon but I think the Birthday Cake is my favorite."
Cross-celebrity reference
Ariana explicitly references using Rhode (Hailey Bieber's brand). See Hailey's dossier →
Cross-celeb product discovery — strongest signal in our database.
15 / 15
R.E.M. Beauty
Flourishing
Midnight Black
R.E.M. Beauty

Flourishing Volumizing Mascara in Midnight Black

Ariana Grande
Vogue Beauty Secrets · March 2023 · 8:06
"I'm doing mascara, and appreciation for it."
YouTube Shopping tag verification
Ariana did not name the mascara brand on camera, but YouTube Shopping tag identifies it as R.E.M. Beauty Flourishing Volumizing Mascara in Midnight Black (her own brand).
Vogue YouTube Shopping tag verification.

Other items Ariana used in this video

Items used with brand uncertainty or discontinued:

  • "Sarah Ford" Biocell Oxygen Serum — no verifiable brand exists by that name (possibly Ariana misspoke Sarah Chapman, her facialist's brand). Cannot confirm.~0:15
  • "Nuria 2" contour stick — Nuria Beauty likely, but SKU unverified~4:38
  • Bobbi Brown pink eyeshadow (specific palette/SKU not visible)~5:59
  • Fenty Setting Spray — brand confirmed but discontinued ("they don't sell this anymore")~11:14

Spotted one of these brands on a later post or interview? Email us and we'll add it.