Rhode Peptide Lip Treatment was launched as one of the three founding products of Rhode Skin in June 2022. Within 18 months, it had become the brand's signature item — and a recurring fixture in the routines of celebrities far beyond Hailey Bieber herself.

Documented celebrity users

3 users with primary sources · 8 additional identified, dossiers in progress
Hailey Bieber
Founder · Daily use
3 sources
"My daily routine is incomplete without it. I built Rhode around this one product."
— Rhode launch press materials, June 2022. Source URL
Visible in Vogue Beauty Secrets routine video (2024) as the final step.
— Vogue, 2024 follow-up. Source URL
Continued use confirmed in TMZ's 2025 morning-routine breakdown.
— TMZ, August 2025. Source URL
Selena Gomez
Actress · Rare Beauty founder · Reported user
2 sources
"Honestly the only lip product I've been using since Hailey sent me one. It's that good."
— Allure beauty profile interview, March 2024. Source URL
Spotted in Selena's own Instagram story, February 2025.
— @selenagomez Instagram, archived 2025-02. Source URL
Sydney Sweeney
Actress · Laneige global ambassador
1 source
"I keep one in every bag I own. I have probably six right now."
— W Magazine, beauty interview, September 2024. Source URL
Additional users — dossiers in progress
Identified but pending full verification
8 names
Bella Hadid · Olivia Rodrigo · Madison Beer · Doja Cat · Kendall Jenner · Camila Cabello · Sabrina Carpenter · Olivia Culpo — verification in progress. We only list confirmed names once primary sources are documented.

About the product

Why it became Rhode's signature

Rhode launched in June 2022 with three products: the Peptide Lip Treatment, Glazing Milk, and the Peptide Glazing Fluid. The Lip Treatment was deliberately positioned as Rhode's hero — Hailey Bieber's own daily essential, designed before the brand existed.

The product uses peptides (specifically, palmitoyl tripeptide-1) for plumping, shea butter for hydration, and a non-sticky formula in a tube applicator. It launched at $16 — a deliberately accessible price point.

Within 8 months of launch, the lip treatment was sold out repeatedly. By 2024, it had become one of the best-selling lip products in the United States in its category.

Where to buy

Available at Rhode direct (rhodeskin.com), Sephora (US/Canada), and Amazon (US listing exists; resellers fluctuate). UK/EU shipping limited; check rhodeskin.com for international availability.

Buy at Rhode ↗ Sephora → Amazon US →